How Changing One Word Can Allow Your Audience To Understand The Problem And Solution

Over the last week, two big security problems were announced and many companies have been working hard to patch them. The average consumer doesn’t know about these problems unless they were told about them by a person they trust. Then comes the issue of the companies communicating the issue and giving consumers their options.

I’m not going to go into detail discussing the problem (you can read the two posts at Ars Technica for a full story). Simply, if one part in your computer was changed from true to false almost anyone could read anything through that part (could include sensitive information).

There are many companies that this affects but then they have to make sure the problem can be understood by everyone. It seems simple but if the average consumer cannot understand the problem they won’t update or apply the download because they don’t understand why they need to. Or many companies now force an update, which in my opinion is a bad idea and doesn’t give consumers any choice.

If you have to update then make it known that there is an update, how to get it, and getting people to do it. For example, both Firefox and Chrome had updates and they asked people to restart their browser to get the update. But if you have an Apple computer you have to wait for Apple to release an update (on January 8th they put out an update to their computers and phones, an story about the update is available at techCrunch) then download it then maybe restart your computer. Make it as easy as possible for the user to solve the issue.

Don’t deny that it doesn’t affect you. Intel is denying this and has put out a statement (that looks like it was written by a lawyer) saying that you don’t have to worry about it. If many news organizations are saying that it affects you then you better spend the money and time to fix it or people will go with your competitor.

Gregory

Owner of Gregory J Development. Gregory has been interested in websites for over 10 years.
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