This blog post is sponsored by MonsterInsights which is owned by Awesome Motive. Everything said in this post is my own opinion or that of a site that is linked. All the links that MonsterInsights asked to be included have been marked as a sponsored link. There may be more article’s like this in the future but there will continue to provide a disclosure similar to this every time.
Firstly, why multiple people should have access to the analytics, it’s allows for what if someone forgets the password (this is where a password manager would be very helpful), or is unable to be at work (since some analytics can exists on servers which can only be accessible when at work). It allows for multiple teams (if you are in a big company) to know how exactly what they are doing is affecting the website (and sales if you sell online). It also allows for multiple people to celebrate when someone great happens that relates to the website.
Now that you know why, it’s time to explain how to add these multiple people. As always, each analytics system is slightly different so this is going to cover some analytics systems and what methods of sharing they have. If your analytics system isn’t here then to go into the settings of your analytics and see if you can add sub-users (or anything similar that is listed here).
Google Analytics, Matomo (also known as Piwik), Yandex Metrica, Statcounter, GoSquared, and Chartbeat all allow many people as a user on the analytics and while some do require that the person you are inviting already have an account with them, some will require the person to create an account when the invitation email is sent out.
Not every company offers an option to upgrade and get more people in your account. So make sure to look at the features or contact the support before signing up if you need this feature.
Many more companies are offering the ability to have a public statistics page, so you don’t need to give everyone individual access or not worry about giving someone a permission they don’t need. Each company should have a statistics page settings so you may be able to configure it to some degree(including have it be a private page or password protected). Some companies that offer this include Yandex Metrica, Fathom Analytics (thanks to Paul at Fathom Analytics for confirming this), Clicky, and Plausible Analytics.
If you want something that is automated and gets delivered directly to an email inbox then many analytics companies offer email reports. Most of them are weekly or monthly and it allows for an easy report so someone is kept high-level updated. Many also don’t just allow one email address, some allow “unlimited” email addresses and each email address could have a different report. Some of the companies that offer this include Google Analytics (sponsored & affiliate link), Clicky, Woopra, ExactMetrics (affiliate link), Fathom Analytics, and Plausible Analytics.
You may want to choose the most popular analytics since there will be tons of support available (either through the official support or in content others have put out), however one major downside of doing this will be that ad-blockers will block the analytics which means you won’t get an accurate number (anywhere from 10% to 40% of website visitors use adblock). You could use lesser known analytics system (which could be blocked by an adblock at anytime), or you could use one that uses your website or a custom domain like Fathom Analytics has.
There are many analytics companies that have some sort of sharing option, like Google Analytics using MonsterInsights (sponsored & affiliate link), Fathom Analystics (affiliate link), ExactMetrics (affiliate link) to just name a few. So use them to your advantage and share away.