You have got the design down to look exactly how you want, and you are almost ready to make your website live but then you realize that you don’t have anything to put on the site. You may think that is not a big deal, and that people will know what to do. That is simply not the case.
Without any contact people don’t know what you do, they don’t know what you sell, they may not even know who you are. Without content there is nothing to read. Without the right content you lose your audience.
What kind of content do you put? It all depends on what you want to say and who your target audience is. Remember that your website isn’t about you, it’s about your target audience. How to say something in the right way is hard, sometimes you may have to complete a customer persona which will help you on the analysis and research of real customers. Xtensio has a free tool has let’s you create a customer persona for free (with some limits). You can also talk to people who fit your target audience, figure out how they read and talk, as well as ask them what they like and don’t like.
Content can also direct someone, it can direct them to what buttons to click or what page to go to next. A call to action (CTA) is very often used on a website, as it’s usually the first thing that people read. With content on your call to action you can direct the website visitor anywhere you want. You could direct someone to another page, or a survey, or really anything you want. Usually you direct people with a button that has text on it, but what is the best text to put on the button? Find out thanks to Synecore Tech. What to learn more about call to action? Read more at the balance small business.
Language is also important in terms of content, talk in a way that your audience will understand. It’s usually best to stick to the simplest terms so that even those outside of your target audience will be able to understand what you are saying. What language your customer speaks is also very important, if you don’t speak the main language that your customers speak then it can be hard to gain customers. Language is also important for accessibility, usually screen readers will read a website in a customers default language so can create confusion.
Content is also important for SEO (search engine optimization) since people will only find your website if they search for the content keywords that are on your website. If you want to know more about SEO then I suggest you read the beginner’s guide to SEO on Moz, and read the list that someone wish they had known about SEO before they started.
A blog can also be considered content, blog doesn’t just have to be written it can also be video. How long or short should a blog post be? That depends on how long (or short) you want the content to be. If you are using the content for marketing then I would suggest reading about what Backlinko discovered while analyzing 912 million blog posts.
To wrap up, content is very important for a website. It ensures the customer can read the website and take action. As well as ensure the website ranks for SEO and that a blog can also be considered content.