Website speed is so important, and one way to make your website load quickly is to have less things on the site. But if you need everything on your site then there is something you can enable on your website to get it to load faster. It’s called GZIP.

GZIP is defined as file compression and decompression (according to Wikipedia). What matters for your website is that it compresses everything on your website to load quicker. That doesn’t mean that it compresses anything you see on your site, so all the images, text, and everything else on your site looks the same if GZIP is enabled or not. It just makes the site size smaller so it loads quicker no matter what device is being used.

Some website hosts enable GZIP, and some don’t. The way to check is go to a website like https://seositecheckup.com/tools/html-compressiongzip-test and test your website. If the tool says that GZIP isn’t enabled then you need to talk to the company (or person) that hosts your website and ask them to enable GZIP. They should enable it, but if they don’t then you need to get a new website host.